Lobos / GTM capability marketplace / 001
A guided way to recognize the capability your growth-stage B2B company needs next — then start a useful conversation.
Describe the situationYou do not need to know whether you need a fractional CMO, an agency, or a new hire. Describe what is changing, what is at stake, and where the current way of working has stopped being enough.
Bring the growth-stage reality as it is. A few honest lines are enough to begin.
Use the map to find the GTM pillar closest to the work in front of your team.
Start with the situation. We will talk honestly about the right shape of support.
Share the constraint, market, or team question you are carrying. Keep it high-level; please leave out confidential or time-sensitive information.
These are capability profiles, not a directory of names. Use them to recognize the kind of work that might help, then let us shape the right engagement.
Shape the smallest capable marketing function, with clear roles, smart systems, and AI-enabled leverage.
You need senior marketing judgment but are not ready for the overhead of a full-time VP-level hire.
Create the shared language, handoffs, and operating rhythm that connect marketing work to sales and revenue.
Marketing and sales are working hard, but the motion is not yet one motion.
Build focused demand programs and account-based motions around the audiences and buying committees that matter.
You need a demand engine with a point of view, not a longer list of disconnected activities.
Translate the GTM plan into a considered approach for entering or growing in North American markets.
The next market is clear, but the sequence, message, and operating model are not.
Bring regional demand generation and pipeline thinking to growth across Latin America.
You need multi-region context and a marketer who can work natively across the region.
Install the few useful rituals, measures, and decisions that make the strategy durable in the day-to-day.
The plan exists, but ownership, measurement, or follow-through keeps creating drag.
Senior judgment, hands-on
Tell us where you are. We will come back with a considered point of entry — or tell you honestly if this is not the right fit.
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